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Bloomsbury Research Institute

Bloomsbury Research Institute

  • Logo
  • Brand identity
  • Website design & development
  • Print Collateral

We designed and developed a brand identity and website for the Bloomsbury Research Institute – a joint initiative between the London School of Hygiene & Tropical Medicine and University College London which brings together cutting-edge pathogen research, experimental medicine and clinical development.

The concept behind the identity references the coming together of the three areas of pathogen research by literally combining them in a flexible, ever-changing family of symbols.

  • Logo
  • Brand identity
  • Website design & development
  • Print Collateral
Igloo image
Igloo image
Igloo image

There are three fundamental compositions from which many symbols can be made. Each is a simplified figurative representation of scientific imagery from three areas — parasitic, bacterial and viral.

Igloo image
Igloo image

The website had to be able to support a large amount of content, both currently and in the future. We used a grid system that gave structure and made content easy to take in, but also afforded flexibility to support increasing content as the Institute grew.

Igloo image
Igloo image

If you want to make a leap forward rather than a step.

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