Paddock Farm, based in Fulready, Warwickshire, produce luxury meats of the highest standard. They put the utmost care into every step of their regenerative farming system, from caring for the land to their animal welfare and butchery.

For their brand identity, we wanted to show the hands-on nature of the farm while at the same time hinting at the quality of the meat. Our solution was the juxtaposition of two typefaces, our own hand-sketched version of hardworking typeface Akzidenz-Grotesk and the timelessly modern Futura.

paddock.fm

• Logo
• Brand identity
• Website design & development
• Print collateral
• Signage