Eccord

Logo
Naming
Brand identity
Brand guidelines
Print collateral
Website design & development
Powerpoint templates
Brand strategy

Eccord (formerly SP Property Group) is a high-end property acquisition and management business who approached us for a full rebrand and new website that better reflected their values and made them more desirable to potential clients.

From our brand workshops we discovered that what sets Eccord apart from their competitors is a genuine passion and pride for their service. They are determined in their efforts and confident in their impressive results.

We devised a rich, type-led identity with the maxim of ‘results without compromise, service with passion’ to better portray them as a meticulous, experienced and aspirational business that is also accommodating and honest. Our successful rebrand has led to considerable growth for their business.

eccord.com

Logo
Naming
Brand identity
Brand guidelines
Print collateral
Website design & development
Powerpoint templates
Brand strategy

The name Eccord is a play on the founder’s name (Jo Eccles) and to be in ‘accord’. The logo itself uses an abstract herringbone pattern within a ‘seal of excellence’, the feeling of construction echoed in the cut out of the word mark.

The line style is reflected in other aspects of the brand such as in the icons for each service. Each service is further distinguished by its own luxurious colour way.

We use the serif font New Paris for eye catching headings and as a graphic element, a beautiful and modern serif that feels ‘new-fashioned’.

This is paired with the sans serif font Brother, which is often used capitalised to portray their confident and straightforward nature.

The print collateral designed for Eccord uses heavy weighted GF Smith Colorplan paper, paired with touches of gold foil for a luxury finish.

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