Commercial property consultants DMA commissioned Igloo to rebrand the business and make a splash within the industry. Known for straight talking honesty with a problem solving approach, Igloo wanted a brand and collateral echoing those traits, positioning the company as experts in the field. Starting from scratch the new logotype, icon and visual identity combine to create a bold and professional tone with a creative twist.
An instantly recognisable colour scheme and versatile 'pinpoint' icon ensure the DMA brand is visible from any distance. The logomark has been designed to sit big and bold when applied to hoardings or signage with the option to use tight crops creating dramatic shapes.